The goal of the campaign was to show the variety that SBI offers in the form of IFC chips. The choice of colors represents a cross between the UI within the Biomark X product (that samples DNA) and the "ACGT" represents the 4 types of bases found in a DNA molecule. The square represents the gates within the IFC chips that hold the samples and the lines represent the channels that the sample flows through. The wave is a colorized version of the wave found on the Biomark X opening UI screen.
Adobe Illustrator, Adobe Photoshop