![](https://cdn.myportfolio.com/1eadd4654f41d936420bbe82d6c32247/025e6327-a8ae-4a42-812d-92a84909d77f_rw_1920.jpg?h=ee883648bf411a6a29f8081e6aeb75c2)
PROJECT OVERVIEW
The goal of the campaign was to show the variety that SBI offers in the form of IFC chips. The choice of colors represents a cross between the UI within the Biomark X product (that samples DNA) and the "ACGT" represents the 4 types of bases found in a DNA molecule. The square represents the gates within the IFC chips that hold the samples and the lines represent the channels that the sample flows through. The wave is a colorized version of the wave found on the Biomark X opening UI screen.
Tools
Adobe Illustrator, Adobe Photoshop, Premier Pro, After Effects
![](https://cdn.myportfolio.com/1eadd4654f41d936420bbe82d6c32247/24fd7994-7f5a-44b2-a0e0-c6e8a0c09760_rw_600.gif?h=94e36e889212275f3a7c04649770f55f)
![](https://cdn.myportfolio.com/1eadd4654f41d936420bbe82d6c32247/e8c37ca2-678c-4084-a455-c2fec8ea0cd9_rw_600.gif?h=e044a95ddb9fefaaaae474da0102e286)
![](https://cdn.myportfolio.com/1eadd4654f41d936420bbe82d6c32247/a4e0f3d9-734d-4791-ae30-43a3f1d22040_rw_1200.gif?h=b6368dee4a0bfb04365a545a6d83f9e2)
![](https://cdn.myportfolio.com/1eadd4654f41d936420bbe82d6c32247/2fd4398b-555b-4437-88c7-8aa4785defa9_rw_1200.gif?h=03889eadca690b857fedea885134bcea)